Are your real estate clients truly satisfied? Here’s how to make sure

The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don’t go according to plan, trainer Bernice Ross writes. Continue reading

Sexual harassment claims against NAR may not be settled just yet

Last week at Connect, Brad Inman dropped the biggest bombshell of the conference when he told a rapt audience about a text message he’d received involving The New York Times, Bernice Ross writes. Continue reading

12 rules of the road for new (and experienced) agents 

The road to real estate success is paved with strong connections, integrity and a genuine focus on client needs, trainer and coach Bernice Ross writes. Continue reading

Stop paying 35-40% to the portals for leads

Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading

Women make up 66% of NAR’s membership. Is it serving you?

As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization’s response as part of a larger problem endemic to the real estate industry. Continue reading

NAR pushes back on harassment claim amid growing agent backlash

The National Association of Realtors tapped an independent law firm to investigate sexual and racial harassment allegations, ultimately choosing to “reject” claims made by a former employee. Continue reading

How to reduce your income taxes legally using real estate investing

Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Here he shares his insights with author Bernice Ross. Continue reading

‘Together we’ — How women in real estate are working to thrive

Women gathered to share how to move forward in challenging times — together — at WomanUP! 2023. Here’s a splinter of the wisdom they shared and why it matters so much right now. Continue reading