Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as w… Continue reading
Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. The flood of capital and aggressive recruiting strategies used in the industry are no secret. So how do indie brokers compete? Continue reading
IBuyers might not be as formidable as the press makes them out to be. In fact, it seems that the real success stories in the iBuyer arena come from agents conducting old-fashioned print marketing campaigns. Here’s a look at why the first agents who rea… Continue reading
Do you have an overpriced listing where the seller refuses to face reality? Do you have too many commitments and not enough time? Strengthening your “no” muscle can help you avoid trouble as well as enhance your image as a trustworthy individual. Continue reading
How do you compete against what seems to consumers like a better deal? Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service. Here’s how to do that. Continue reading
For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build the… Continue reading
Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on wh… Continue reading
When a repair issue comes up during a transaction, do you try to persuade the sellers to handle the repairs before the deal closes, or do you issue the buyers a credit and let them handle it? Continue reading
In the ongoing conversation about agent-centric versus client-centric, Bernice Ross weighs in on why technology isn’t the be-all, end-all for brokerage longevity. Continue reading
Sometimes the biggest roadblock in a transaction is not the clients, but the agent representing them. What steps can you take to keep your negotiations on track, even when the other agent does something dumb to derail them? Find out here. Continue reading