Tag Archives: bernice ross

Could Texas lead the way in solving the homeless problem?

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Two private sector-led efforts to address the homeless problem in Austin and San Antonio, Texas, are showing promise. Other cities around the country could follow their lead. Continue reading →

5 ways to amp up your client communication skills

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Would you like to close more deals, have fewer challenges in your transactions and leave your clients feeling you truly understand who they are? You might not think about it, but there’s lots more to communicating effectively than speaking and texting…. Continue reading →

Are listing agents the right people to present your buyer offers?

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Here’s how to navigate this tricky situation and avoid stepping on other agents’ toes. Continue reading →

Are listing agents the right people to present your buyer offers?

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Here’s how to navigate this tricky situation and avoid stepping on other agents’ toes. Continue reading →

California’s top female real estate brokers on rising to leadership

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Female leaders in the real estate industry share their hard-won wisdom on how they struggled to rise to the top. Continue reading →

How women brokers are finding their voice in the industry

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Early findings from C.A.R.’s 2020 membership survey include a continued decline in the number of broker licensees in California, the pros and cons of the indie and franchise models, and a look at how women are finding their voice in the industry. Continue reading →

Are part-time agents bad for the industry? Here’s the truth

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Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Continue reading →

Exiting real estate: How much is your business really worth?

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What does it take to successfully sell a real estate business? The first two parts of this series looked at your mindset around leaving the business and how to increase its value when you sell. The next step is negotiating the sale. Continue reading →

Here’s why you should price your listings in multiples of $10K

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The rules of pricing properties are changing, yet most agents continue to use the same pricing approaches that the industry did 50 years ago. Are you making this costly mistake on your listings? Continue reading →