WATCH: Make sure you get the most out of your lead gen spend

It takes much more than a large budget to experience a return on investment that’s worthwhile. Hear from the experts who have honed their processes on what it really takes here. Continue reading

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading

EXCLUSIVE: Realogy to launch new CRM, websites

The nation’s largest real estate holding company partnered with Austin-based startup OJO to build a CRM and consumer-facing website that fits into its open-architecture tech ecosystem. Continue reading

Better Homes and Gardens Real Estate unveils new ‘staging inspiration guide’

The guide, created by Max Wilker, the style director at Meredith Corporation – the publisher of the Better Homes and Gardens magazine – provides agents with 14 pages of tips and suggestions for every room of the house. Continue reading

Better Homes and Gardens Real Estate unveils new ‘staging inspiration guide’

The guide, created by Max Wilker, the style director at Meredith Corporation – the publisher of the Better Homes and Gardens magazine – provides agents with 14 pages of tips and suggestions for every room of the house. Continue reading

Realogy totally overhauls agent training program for digital age

More than 300,000 agents worldwide are poised to receive updated, customized training via desktop, tablet and smartphone, Realogy executives revealed to Inman. Continue reading

Another BHGRE franchise launches iBuyer comparison tool

BHGRE Winans has launched the Flex Move program, a white-labeled version of the proprietary Offer Optimizer software from real estate tech startup zavvie. Continue reading

Compass accuses Realogy of exploring sale, files motion to dismiss lawsuit

On Friday, Compass asked a judge to dismiss a Realogy lawsuit that alleges it practiced “illegal schemes” and accused the industry giant’s CEO of exploring a possible sale of his company. Continue reading