Tag Archives: brand messaging

4 barriers to communication that cause your audience to tune out

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We’re all fighting to get our brand voices heard in today’s crowded marketplace, Kyle Basila writes. Here are the factors that could be impeding your communication. Continue reading →

Real estate isn’t a piece of cake. So why are we selling that lie?

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Why are so many real estate professionals obsessed with messaging that pretends great real estate service is “quick and easy”? According to Compass’s Leonard Steinberg, it’s time to change the narrative. Continue reading →