Reinvent your brokerage’s brand

As a broker or marketer, you’ve invested hundreds of hours and countless dollars carefully designing your brand’s story. You have a plan for every brand channel that allows you to communicate directly with consumers—from TV spots to your website. Continue reading

Why tech companies turn to brokerages for innovation

Too often, those of us who serve the real estate industry turn to fear mongering. We’re all guilty of it – constantly warning about coming changes and urging brokerages to get with the times or perish. Continue reading