How luxury firms can build a top-of-mind digital strategy

How do you develop relationships when you don’t meet in person until after most purchase decisions are made? The answer is in your digital marketing strategy. Here are some key considerations. Continue reading

This Denver brokerage doubled its business since affiliating with Corcoran

Just over a year ago, The Corcoran Group looked to Colorado as the seventh state for its rapidly growing affiliate network. That network itself launched just months earlier in 2020. Continue reading

16 luxury buying and selling trends you can’t ignore

The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for. Continue reading

5 habits of agents who effectively prospect the affluent (Part 1)

In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive ‘hope marketing’ to proac… Continue reading

Blimp drives deal communication, compensates for data: Tech review

Imagine if Facebook compensated users for every like, image post or ad campaign they started. That’s the idea behind Blimp’s approach to bettering the industry. Continue reading

Real-estate hiring outpaces other industries amid stale jobs report

Employers in real estate and residential construction grew workforces by 0.2 percent on a seasonally adjusted basis, according to Department of Labor survey out Friday. Continue reading

Now’s the time to invest in small-town commercial real estate. Here’s why

Although any property investment presents a mix of risks, drawbacks and rewards, there are many small towns that offer great real estate investment opportunities far and above what the big city can present. Continue reading

Redfin partners with home security company to expand self-led tours

A year after launching self-led Direct Access tours for vacant listings, Redfin has partnered with home security company ADT to provide an extra layer of protection for homesellers. Sellers in 22 markets can now request ADT smart locks and sensors at n… Continue reading

Compass decline in value stands in contrast to its growth: DelPrete

Compass’ growth over the past three years has been remarkable. It is one of the fastest growing real estate brokerages of all time — yet its stock price continues to decline. Continue reading

Compass Florida snatches 2 top Palm Beach agents

Established Palm Beach agents Chris Deitz and Margit Brandt have joined Compass, attracted by the brokerage’s network and use of technology. Continue reading