When it comes to marketing luxury listings, review this list to see which descriptions best fit your client, and act accordingly. Find out what matters most to them, and focus on providing them exactly what they want. Continue reading
The Zillow-ShowingTime deal is what a modern-day monopoly might look like. As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline. Continue reading
This week, we’d love your hot take: What’s the most critical evolution luxury real estate has experienced? What’s most vital to luxury clients today?
The company will now operate under the “Coldwell Banker Warburg” banner. Continue reading
Becky Eakle argued during Coldwell Banker’s Gen Blue Experience that the listing agent always wins. The key then is figuring out how to get more would-be sellers off the fence. Continue reading
The Council of Multiple Listing Services panelists warned real estate leaders and MLS members, “It’s better to be part of the process … than having the rules written for you.” Continue reading
All week, Inman is taking a Deep Dive into Coldwell Banker as we report on the Gen Blue Experience event taking place virtually and in New York. We’re unpacking the company’s strategic moves and talking to key executives. To get a sense of how Coldwell… Continue reading
Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making pr… Continue reading
When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don’t talk about is mindset — an equally important aspect. Here’s how mindset can catapult you to… Continue reading
We create ‘lifetime value,’ helping to drive our recruitment and retention efforts along with a concierge service culture that starts from the outside-in. Continue reading