The customer buys you first

We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading

Think Like a CEO S3E2 – 5 Myths About Models

If you’re the kind of business owner who thinks models limit creativity or are just downright unnecessary, you need to click the play button immediately. In this episode, Gary and Jay debunk five common myths about models using real-world examples. Continue reading

Is real estate essential to life? Yes, but not right now

Although real estate is an indispensable part of the American economy and people’s lives, are the services provided by agents essential to survival? This might be a matter of want versus need. Continue reading

Agent Icon makes social media imagery a no-brainer

The on-demand marketing content provider debuted at Startup Alley two years ago, and at ICNY20, it revealed its newest feature, a slick, text-based social media content service that delivers, usually in minutes. Continue reading

4 critical actions indie brokers must take now

As the real estate industry finds its footing, what should an independent broker do to ensure minimal business disruption? The answer: Start by focusing on your agents. Continue reading

Coming days will be ‘a trying time’ for real estate professionals

Thad Wong, co-founder of @properties, said during an Inman Town Hall Thursday that there may be ‘sheer havoc’ in the short-term. Continue reading

How to craft a plan to get you through this uncertainty

Being stuck in quarantine equals more downtime to rewire your business for survival and growth. With the right mindset you can create a plan that allows you to push ahead with confidence. Continue reading

The luxury leader mobilizing his troops from the comfort of a pool

Aaron Kirman of Aaron Kirman Group at Compass leads in the face of a widening pandemic as his city begins to shut down and his clients start to worry. Continue reading