Brokerage hosts virtual scavenger hunts using 3D home tours

James Jensen, a broker in Valley City, North Dakota, has found a way to turn 3D home tours into games as a way to engage clients during the coronavirus pandemic. Continue reading

Keller Williams franchises consider reducing agent profit sharing

A franchise owner confirmed to Inman that regional leadership at Keller Williams suggested rolling all expenses into April’s budget to enable them to hang on to more cash. Continue reading

JP & Associates partners with Matterport to make virtual tours available to agents

The partnership between the brokerage and the 3D virtual tour platform will give over 2,500 agents access to creating virtual tours. Continue reading

88% of Coldwell Banker agents impacted by the pandemic

A survey conducted by the Realogy-owned brand hints at how widespread the economic turmoil from the pandemic is becoming. Continue reading

5 rules for content creation during coronavirus

Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading

The customer buys you first

We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading

Think Like a CEO S3E2 – 5 Myths About Models

If you’re the kind of business owner who thinks models limit creativity or are just downright unnecessary, you need to click the play button immediately. In this episode, Gary and Jay debunk five common myths about models using real-world examples. Continue reading

Is real estate essential to life? Yes, but not right now

Although real estate is an indispensable part of the American economy and people’s lives, are the services provided by agents essential to survival? This might be a matter of want versus need. Continue reading