WEST adopts name of flagship product MyHome in rebrand

Williston Financial Group subsidiary Williston Enterprise Solutions and Technology establishes an independent identity for MyHome collaboration platform it launched in 2015. Continue reading

How Realtors can guide clients to a transparent buying process

Companies seeking to use technology to add transparency and reduce friction in the homebuying process are particularly useful now, experts said during an Inman Connect Now virtual event. Continue reading

Counteract the latest Fed rate hike with a seller rate buydown

A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading

Amrock aims to offer smartphone closings everywhere they’re allowed

The Rocket Companies subsidiary will roll out mobile eClosings for purchase loans by the end of 2022, an indication the practice of attending a closing in person may soon be coming to a close. Continue reading

Competition between top mortgage lenders for homebuyers heats up

Rocket Mortgage rolls out “Inflation Buster” mortgage, which provides a lower rate for one year, as it battles rival United Wholesale Mortgage for homebuyer market share. Continue reading

Ribbon back in expansion mode with push into Illinois and Michigan

Less than two months after layoffs, the power buyer says it’s still on track to meet a goal of being operational in 25 states by the end of the year. Continue reading

After Redfin offered flood-risk tool, buyers took heed

A new study suggests that buyers who viewed homes in high-risk flood areas ended up turning to higher ground with their eventual offers when presented with the brokerage’s flooding data. Continue reading

Homebuyer education, counseling no panacea for mortgage default

Women and adults under 30 did see improvements to their credit scores in pioneering a randomized study of 5,854 prospective first-time homebuyers. Continue reading

How to use a multiple-offer mindset in every bidding scenario

Closing on a home takes effort, strategy and skill. Expert and team leader Tom Toole says that if the sizzling markets of the past two years have taught us anything, it’s this: never assume your offer is the only one. Continue reading

What’s the biggest marketing mistake agents make? Pulse

This week, we want to know: What’s the biggest marketing mistake agents make? Is it failure to launch, failure to follow-up or something else? Continue reading