The end of Zestimates and 14 other gifts Realtors really want from Santa

From buyers who tell the truth to agents who actually pick up the phone and sellers who understand the Zestimate is bunk, here’s what Realtors would really love to see under the tree. Continue reading

How to move the ‘big rocks’ to next-level your business

Eat that frog, the one thing, the 80-20 principle — many wise business people have written volumes on the subject of getting after it. Mega team leader Carl Medford gives his personal strategy on how to knock out the most impactful business activities … Continue reading

Turn a crisis into a 5-star review by following these steps

How you handle a crisis could either result in the end of your real estate career or a glowing review. To ensure the latter, follow these steps to respond with honesty, compassion and direction. Continue reading

6 stories readers might have missed while eating Thanksgiving leftovers

Whether you were stuffing your face with pumpkin pie or breaking up a brawl between brothers who aren’t on speaking terms, here are the top stories you might have missed this weekend. Continue reading

11 issues that will impact the future of real estate

As Americans, we’re very blessed. This holiday season, mega-team leader Carl Medford is thankful, but also concerned. Here are the top 11 issues that he believes will affect the future of real estate. Continue reading

To pie or not to pie: Why this team is ditching the treat this year

The pandemic has impacted homeless populations across the country. Rather than the standard advertising-based pie giveaway this Thanksgiving, consider a meaningful alternative. Here’s what one mega team is doing. Continue reading

Be a better buyer’s agent: 6 steps for an exceptional client experience

Buyers need a competent agent who follows a system that ensures that all essential details are systematically handled effectively and promptly. Here’s a step-by-step system that’ll make you a hero in your buyers’ eyes. Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Who is your client? 4 personality types to watch for

Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day. Continue reading

Sellers putting faith in their Zestimate? 4 steps for getting real on price

We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading