Stick the landing: the right way to rebrand

Are you losing sleep over the tired look of your brand? Do you lose even more sleep wrestling with how to improve your look? Starting tonight, you can rest easy – I have some advice. As the chief marketing officer for Coldwell Banker, I have the privil… Continue reading

WATCH: Why luxury agents need to pay attention to millennials

There are nearly 650,000 millennial millionaires in the United States, and there are many more to come. During Luxury Connect, Coldwell Banker agents discussed what you need to know about this new crop of luxury buyers. Continue reading

‘It’s 2 women running the show’: TV’s ‘Mountain Mamas’ speak out

On the HGTV series, Trecie Wheat Hughes and Jackie Wickens help buyers see potential in Montana properties. In real life, they recently jumped to Coldwell Banker. Continue reading

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has b… Continue reading

Thousands of homes at risk as fires continue to ravage California

The Kincade Fire, which started on Wednesday, has already managed to burn through 16,000 acres in Sonoma County, according to local reports. Continue reading

Frank Lloyd Wright’s famous Ennis House sells for $18M

One of Wright’s most iconic masterpieces, the Mayan-inspired Ennis House, has sold for $18 million to an unidentified buyer. Continue reading

Are part-time agents bad for the industry? Here’s the truth

Managers and brokers need to tell new and part-time agents the hard truth about what it takes to succeed in real estate — a full-time commitment, emotional resilience, lifelong learning, and willingness to prospect and generate your own leads. Continue reading

Realogy launches new, improved iBuyer platform for bevy of brands

Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty are all rolling out the new iBuyer program. Continue reading

What’s in it for you? How real estate organizations boost your business.

As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to mak… Continue reading

What are you waiting for? Close the female leadership gap today.

The Harvard Business Review reported that men will apply for a job if they meet 60% of the qualifications, but women will only apply if they meet 100% of them. That poses a question for anyone who wants to close the gender leadership gap. Nothing can f… Continue reading