Tag Archives: Columns

Tales from the field: A mishandled dual agency and iBuying fail

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Welcome to our new recurring column, “Tales from the field.” Sourced from various pros all over the country, these short stories recount what agents are seeing on the front lines and what others can learn from them. This week, broker-owner Laurie Westo… Continue reading →

Want a better bio? Here are 7 examples that’ll inspire you

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Does your bio feel tired? Crafting a bio that draws clients in doesn’t have to be a chore. Here are a few techniques, backed up by knockout real life examples, to help you give your bio a revamp. Continue reading →

Pulse: How do you overcome ‘I don’t want to commit to an agent’?

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Real estate agents handle countless objections from clients and prospects in their daily course of business. We want to hear yours. Take this one-question survey to share your top objection handler for buyers who say, “I want to look at houses, but I d… Continue reading →

Smart-home tech for agents: Home security hubs

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In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, host favorites Abode an… Continue reading →

Affordability is ‘getting worse, not better’: Report

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An alarming new report says 90 percent of the new houses being built today can be purchased by just 10 percent of American households. Student debt and lack of building are a couple of factors to blame. Continue reading →

What to do when bad behavior threatens to tarnish your brand

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How do you respond when a real estate agent’s language or behavior reflects on the brand you’ve built your career on? Cape Coral RE/MAX agent James Warren shares how he handled a recent incident involving RE/MAX agents from a Fort Myers brokerage offic… Continue reading →

Why streaming television is the future of marketing

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If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →

Why streaming television is the future of marketing

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If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Continue reading →