The CEO playbook for agents: How to scale with compassion

Want to build a business you can feel good about? Phillip Cantrell, CEO of Benchmark Realty, offers four cornerstones to form your foundation from his book “Failing My Way to Success.” Continue reading

Want to do more business? 5 tips for leading with kindness

Research shows that kindness can positively impact your business. According to luxury agent Nikki Beauchamp, incorporating kindness in your professional toolkit can pay dividends, both for others and for your own satisfaction. Continue reading

Addressing Loss on Social Media

When Carla Sofka’s mother died just before Thanksgiving 2017, Sofka didn’t immediately post the news on social media. She was busy planning the funeral, making travel arrangements and getting an obituary ready for the weekly newspaper in her mother’s c… Continue reading