Tag Archives: content marketing

Podcasts, social media, more: 4 ways to add leverage with content

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Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues. Continue reading →

With AI, real estate is now a ‘game of attention,’ Serhant says

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AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important. Continue reading →

Boost your local SEO with unique, community-specific content

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Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading →

How to create marketing that makes the phone ring

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Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading →

Ryan Serhant on ‘Owning Manhattan’, bold moves, branding

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In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight. Continue reading →

From Zero to $150K: This YouTube video strategy can deliver GCI wins

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If you’ve been on the fence about leaning into producing YouTube videos for your business, now is the time to commit, Jimmy Burgess writes. Follow this blueprint, and you will have success. Continue reading →

Be different. Be special. Be the expert your clients need now

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Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading →

Zillow Gone Wild gets hit with $300K copyright infringement suit

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A Washington listing photographer said Zillow Gone Wild used her photo without permission in February 2022. After attempting to negotiate a payment of roughly $30,000, she’s now suing for a maximum judgment of $300,000. Continue reading →

Tyler Mount on real estate and life: ‘Authenticity wins’

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Tyler Mount, a three-time Tony award winner and marketing company founder with career billings of $7 billion did not mince words when he talked about the importance of authenticity at Inman Connect Las Vegas. Continue reading →

Demystifying KPIs and essential marketing metrics

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Embracing data-driven strategies is no longer optional — it’s essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes. Continue reading →