Tag Archives: content marketing

Put these 5 AI tools to work for your content marketing in 2024

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During a recent Inman Connect session, Phil Stringer highlighted some of the helpful AI tools agents can utilize for marketing and content creation. Continue reading →

Reach out, take names: 13 tips for beefing up your client database

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Whether you’re just getting started or have been at it for a while, writes Inman contributor Luke Babich, you already know that finding potential clients is critical. Here are 13 tips to build and nurture your client base. Continue reading →

3 hauntingly good tips for elevating your Halloween marketing

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Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading →

17 ways to audit your online content as Sitzer | Burnett unfolds

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Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current. Continue reading →

Don’t door knock empty-handed. Take these value-adds along

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Get past the front door AND the trash can by giving homeowners the information they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champion. Continue reading →

Why your online presence isn’t growing (and what to do about it)

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Social media and YouTube are marketing machines that can transform your current and future business in ways you can’t imagine, Jimmy Burgess writes. Now is the time to get focused and build your presence in a way that attracts more of your ideal client… Continue reading →

How to find (and harness) your distinct marketing voice

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Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading →

How to turn your Google Business Profile into a lead gen machine

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If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading →

5 steps to growing a business with video content

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Growing your influence and getting your name “out there” in your local market means more than just creating content. It’s also about how you refine and distribute it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his conten… Continue reading →

5 fresh, must-try ChatGPT strategies for next-level results

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Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal offer strategies to help you make the most of this game-changing tech. Continue reading →