Homebuyers like ‘high-touch’ loan advisors equipped with tech tools

Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business: J.D. Power. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

These agents are ‘drowning.’ AI was supposed to save them

Who really wins when your brokerage uses AI? For broker Holly Brink, tech adoption should never come at the price of personal client service. Continue reading

Rocket to inherit Mr. Cooper’s customer satisfaction woes

Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper’s J.D. Power rankings have been subpar for more than a decade. Continue reading

First Community Mortgage recognized for ethical practices

Subsidiary of First Community Bank of Tennessee has also been recognized for its efforts to reach a diverse population of borrowers. Continue reading

Survey: Mortgage lenders missing chance to build trust with borrowers

J.D. Power warns that the mortgage customer experience is increasingly commoditized, with few lenders finding the right formula to be seen as trusted advisers. Continue reading

What’s the No. 1 thing today’s borrowers want? Faster response times

The latest J.D. Power study of borrower satisfaction revealed that loan officer response times are what make or break the experience, and this has pushed many consumers to go digital. Continue reading