Tag Archives: demographic marketing

How to reach and engage clients across generations

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Engel & Völkers’ Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers. Continue reading →

How to successfully sell real estate to any generation

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Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes. Continue reading →