Apple becomes latest company to pledge money for housing crisis

The company announced Monday a $2.5 billion plan, highlighted by an affordable housing investment fund and a first-time homebuyer assistance program. Continue reading

8 Facebook rules agents should live by

Facebook’s lead generation capability is still a force to be reckoned with, unlike other social media platforms with waning popularity. How do you avoid the more problematic aspects of Facebook’s model while still taking advantage of its potential as a… Continue reading

The top 3 lead generation sources for agents

Outside of your sphere, how are you getting and converting new leads? Here are a number of ways that agents and brokers are finding those all-important new connections. Continue reading

Following tech peers, Facebook pledges $1B to affordable housing

The commitment from the social network comes amid accusations of worsening housing affordability and a wider tech backlash. Continue reading

No need to call: 3 high-impact client ‘touches’

Growth hacker James Tyler shares his top tech-based communication strategies for agents looking to grow their businesses exponentially. Continue reading

No need to call: 3 high-impact client ‘touches’

Growth hacker James Tyler shares his top tech-based communication strategies for agents looking to grow their businesses exponentially. Continue reading

Opendoor appoints new batch of executives, board members

The new leaders — none of whom have backgrounds in real estate — have previous experience working at Amazon, Netflix, Hulu and in the venture capital industry. Continue reading

3 ways I use tech to maintain (and deepen) client relationships

Integrate your personality, interests and passions with the latest tools and techniques to stay in touch with clients both personally and on a broadcast basis. It’s a winning formula that will help your business grow. Here’s how to do it strategically. Continue reading

Lead-generation game changer: How 60-second Instagram videos have transformed my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how M… Continue reading

How to defend your online reputation

There’s a difference between reviews and testimonials, and the distinction is important. Find out why and how to respond to, learn from and keep it classy with negative online reviews. Continue reading