How to explain the pros and cons of AI for real estate

As artificial intelligence remakes plans and processes, Carl Medford writes, it’s important to be transparent about how you use it to serve real estate clients. Continue reading

Trump administration lays out 5-year goals for Fannie, Freddie

Equitable housing and climate change risk are out, deregulation and combating fraud are in. The plan sheds little light on Trump administration’s bid to spur homebuilders into expanding housing supply. Continue reading

Government shutdown nails housing programs in week 2

The longer the government shutdown lasts, the more it impacts the real estate industry. Here are the latest updates on the cusp of the shutdown’s third week. Continue reading

Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading

Hit the AI ‘easy button’: A practical playbook for agents

AI for real estate agents doesn’t have to be complicated. Jimmy Burgess shares strategies to simplify and speed up adoption. Continue reading

NAR President: As Realtors, it’s critical to remember who we serve

According to NAR President Kevin Sears, Realtors have a profound obligation and responsibility to put client interests ahead of our own. Continue reading

No filter: Your personal opinions on social media can get you fired

Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
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Turn 1 short video into 3 posts: How to scale your content with AI

Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help repurpose and rethink your content marketing. Continue reading

How to help buyers prep their home financing homework: Step 3

In Part 3 of her eight-part series, Cassie Walker Johnson shares strategies to help your homebuyers prepare for mortgage pre-approval. Continue reading

Homeowners lose thousands when they don’t know this tax tip

Creating generational wealth through homeownership can’t happen if people are priced out of the very homes their families have lived in for generations, Dr. Lee Davenport writes. Continue reading