These marketing terms are officially cliched. Here’s what to write instead

Consumers know that agents are famous for tweaking listing descriptions to lure them in to see the home. Avoid using these seven terms, and try these fresh alternatives instead Continue reading

California Association of Realtors apologizes for racist past policies

“The Association was wrong.” The trade group says it’s taking “bold action” to address the legacy of discrimination that continues to impact access to housing today. Continue reading

How to advocate for your clients and make your team indispensable in any market

Understanding your clients’ pain points and finding ways to help will make you and your team essential parts of the homebuying equation. Broker Janet Ramirez provides insights on actively advocating for clients and helping them achieve their goals. Continue reading

Nationwide appraisal ethics rule changes postponed until 2024

The Appraisal Foundation’s Appraisal Standards Board says it needs more time to assess proposed changes designed to close the door to discrimination. Continue reading

Local Logic, CrimeoMeter lock up deal to share crime stats on listings

Crime data became a hot issue in 2021, as Redfin and Realtor.com executives called for portals to cease providing it, and did so themselves. Continue reading

After discrimination reveal, LIBOR to tackle fair housing on Long Island

The Realtor organization’s new campaign comes after a sweeping investigation in which journalists found endemic discrimination among Long Island’s real estate community. Continue reading

How to be a fair housing ‘decoder’

Real estate agents have an ethical and fiduciary responsibility to promote fairness in the way their clients and others are treated. According to Dr. Lee Davenport, asking questions and supporting clients are key elements in becoming an active advocate… Continue reading

Going beyond Pride: Practical ways to be an ally all year long

When you think of celebrating Pride, is it only in the month of June? Nick Acosta shares his personal message about growing up, the importance of community, and speaking out about Pride issues in the real estate industry. Continue reading

LISTEN: Ethical agents can stop un-fair housing

Unfortunately, laws are not magic because those laws do not magically stop violations from occurring. In the best-case scenario, laws provide a possible remedy if there is proof of the violation and the violator is caught. Continue reading

LISTEN: Ethical agents can stop un-fair housing

Unfortunately, laws are not magic because those laws do not magically stop violations from occurring. In the best-case scenario, laws provide a possible remedy if there is proof of the violation and the violator is caught. Continue reading