Real estate big wigs don’t want to be ‘treated like children’ by MLSs

Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings. Continue reading

Data, honesty key to giving sellers realistic expectations: Gary Gold

Today’s sellers may have done their own research and come up with their own prices, so it’s up to agents to manage expectations and gently deliver reality. Continue reading

The Essential Guide to luxury marketing

The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading

Agent behind Playboy mansion sale doesn’t fear a recession

Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients. Continue reading