Rethink your assumptions when marketing to women homebuyers
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading
Women in real estate in Toledo make 136 percent of the earnings of men in real estate in the city — the fourth highest in the country, survey says. Women also hold a majority of real estate jobs in the city at 59 percent of all real estate jobs. Continue reading
The typical woman has an annual median income of $38,620 — roughly $15,000 less than the typical male. That income gap, Zillow said, reduces women’s housing choices by 18 percent. Continue reading
Hasbro is set to release a new version of Monopoly that won’t have player’s vying to scoop up real estate at all. The new game, designed to highlight the gender pay gap, will have players investing in female entrepreneurs. Continue reading
Lashing out at Business Roundtable’s new mission statement, Richard Smith said Friday that corporations’ number one job is “to create shareholder value — period.” Continue reading
Women made up 42 percent of Zillow’s workforce in 2018, up from 39 percent in 2016, according to the company’s first ever “Sustainability Report.” Continue reading
Women account for 63 percent of all Realtors yet more men lead companies as a broker-owner or selling manager, according to NAR. Continue reading