CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

CoStar takes portal war to YouTube, promises new platform

In three star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a “revolutionized” shopping experience ahead of Super Bowl Sunday. Continue reading