Troy Palmquist has used custom scented candles throughout his real estate career. Here’s why a private-label scent can become one of the most effective branding tools in an agent’s arsenal. Continue reading
Connect with founders at pitch battles to learn more about the proptech landscape and get in on the cutting edge of the tech that’s poised to change your business, Troy Palmquist writes. Continue reading
Troy Palmquist talks with marketing directors about the evolving role of martech and how it can empower agents to build their brand within the brokerage. Continue reading
Troy Palmquist talks to proptech founder Brian Charlesworth to find out how his analytics platform is helping real estate teams supercharge their growth. Continue reading
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading
Troy Palmquist looks at Tom Ferry’s recent Instagram survey of his followers’ 2026 predictions and what they might mean for your business. Continue reading
Championships aren’t won in a moment. They’re won in the everyday decisions made by players and coaches. Troy Palmquist and Matt Richling share how to craft your winning moment. Continue reading
Real Grader CEO Alex Montalenti talks to Troy Palmquist about the biggest (avoidable) mistakes real estate agents make when it comes to their online presence. Continue reading
Troy Palmquist talks with Texas real estate professional Ashley Willis about her book series and activity guide designed to help kids navigate the moving process. Continue reading
Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events. Continue reading