Selling new construction: 5 tips for working with property developers and buyers

For first-time homebuyers and empty nesters, construction projects such as subdivisions, townhouse complexes and condominiums are often the perfect mix of convenience and ease. Continue reading

Your 2023 business depends on nailing this seller conversation

To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading

Stingy buyers? Angry sellers? Nurturing clients through a shift

This month: After several consecutive years of a strong sellers’ market, an agent must help her clients accept a major market shift. What tools can her broker provide to enlighten these sellers who may have missed the “peak,” but can still have an incr… Continue reading

Are you missing a quarter of potential clients with your marketing?

Who do you picture when you’re writing your property descriptions or choosing photographs? Make sure that you’re creating an inclusive image of all types of potential buyers, including those with disabilities. Continue reading

RealScout launches 19th Buyer Graph in Southwest Florida

Fourteen brokerages have partnered to launch the Southwest Florida Buyer Graph, which hosts real-time anonymized buyer data and habits and climate risk data. Continue reading

Households with school-age kids likely to lead fall homebuying rush

Households with school-age children will account for 22.5 percent of all home sales over the next 10 months, according to analytics firm TKI’s latest predictive report. Here’s how to market to them. Continue reading

This is the best time for homebuyers’ agents to lock in a deal this fall

Realtor.com’s “Best Time to Buy” report revealed Sept. 25 to Oct. 1 is the best time for buyers to seize early-season savings as rising mortgage rates and booming inflation clobber demand. Continue reading

Sellers’ strike? New listings fell in August as active listings increased

Inventory rose due to a steep drop in homebuyer demand and homes that are spending more time on market while sellers pulled back on listing new properties, according to Realtor.com data. Continue reading

Buyers are leaning on contingencies to bail out of deals, Redfin CEO says

During his latest appearance on CNBC, Redfin CEO Glenn Kelman shared how buyers and sellers are locked in a battle of the wills as the market slowly shifts in buyers’ favor. Continue reading

Gary Keller: The current market is ‘the most confusing I’ve ever seen’

At Keller Williams’ annual Mega Camp conference, founder Gary Keller prepared agents for a rough 2023 as slowing home sales and other economic factors push everyone to the brink. Continue reading