Opendoor launches in Salt Lake City

Opendoor, the well-funded and market-leading iBuying startup, announced Tuesday that it has launched operations in the Salt Lake City, Utah, area. Continue reading

Genuine communication is the anecdote to iBuying

The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. Continue reading

Tales from the field: A mishandled dual agency and iBuying fail

Welcome to our new recurring column, “Tales from the field.” Sourced from various pros all over the country, these short stories recount what agents are seeing on the front lines and what others can learn from them. This week, broker-owner Laurie Westo… Continue reading

Realogy launches new, improved iBuyer platform for bevy of brands

Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty are all rolling out the new iBuyer program. Continue reading

EXp launches its own instant offer platform

With Express Offers, eXp Realty is the latest real estate company to jump into the iBuyer business, following in the footsteps of NRT, Redfin and Keller Williams. Continue reading