Why Zillow’s iBuying flop is just a blip, not a bad omen

Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process. Continue reading

4 reasons every brokerage needs an iBuyer solution (yes, even after Zillow)

Consumers will continue to increasingly seek different real estate pathways. Zillow, Redfin, Opendoor and other national iBuyers aren’t going away. Why not stake your claim on a piece of the action? Continue reading

The case for reinvention: Why agents should always be adapting

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, real estate professionals need to adapt and create something that adds value to stay ahead of the competition. Continue reading

WATCH: Redfin CEO Glenn Kelman on his iBuyer growth skepticism

In a wide-ranging speech on the real estate market at Inman Connect Las Vegas, Redfin CEO Glenn Kelman expressed skepticism about the potential growth of iBuying. Watch the entire presentation here. Continue reading

Spencer Rascoff: The transaction facilitator category needs a rebrand

Offerpad backer Spencer Rascoff thinks iBuying will survive without Zillow, but emerging companies need a better name for their services. Continue reading

Zillow Offers is dead. But Zillow (and iBuying) is here to stay

At Connect Now on Tuesday, real estate analyst Mike DelPrete shared with Brad Inman where Zillow went wrong with Zillow Offers and what “Zillow 3.0” could look like. Continue reading

WATCH: Sean Black and Spencer Rascoff talk Zillow

What does the demise of Zillow Offers mean for investment and innovation in real estate? This is just one of many questions that will be discussed at Connect Now today. Watch a free preview now, then register to tune in live — plus, get all the replays… Continue reading

Los Angeles wants to ban iBuying

Amid an ongoing housing shortage and rapid price appreciation, Los Angeles city lawmakers are now searching for ways to thwart iBuyers in their city. Continue reading

Multiple law firms investigating Zillow for potential securities fraud

The investigations — which are relatively common after a company discloses very bad news — are a response to Zillow’s announcement that it will end its iBuying business. Continue reading