Homebuyers like ‘high-touch’ loan advisors equipped with tech tools

Technology like AI is helping lenders do a better job of providing useful guidance and advice to borrowers, boosting customer satisfaction and repeat business: J.D. Power. Continue reading

Defying conventional wisdom, UWM grows mortgage refis

While rival Rocket Mortgage seeks to boost refis by becoming largest U.S. loan servicer, UWM CEO Mat Ishbia says AI, competitive pricing will help mortgage brokers compete for borrowers. Continue reading

Rocket to inherit Mr. Cooper’s customer satisfaction woes

Both companies have invested heavily in AI. But while Rocket consistently earns high marks for loan servicing, Mr. Cooper’s J.D. Power rankings have been subpar for more than a decade. Continue reading

First-timers ‘significantly’ less satisfied with mortgage lenders

Homebuyers don’t just want good rates, they want lenders to solve problems that will keep them from getting to the closing table, J.D. Power finds. Continue reading

First Community Mortgage recognized for ethical practices

Subsidiary of First Community Bank of Tennessee has also been recognized for its efforts to reach a diverse population of borrowers. Continue reading

Survey: Mortgage lenders missing chance to build trust with borrowers

J.D. Power warns that the mortgage customer experience is increasingly commoditized, with few lenders finding the right formula to be seen as trusted advisers. Continue reading

Study: Homeowners often miffed if lenders outsource servicing

J.D. Power’s annual Mortgage Servicer Satisfaction Study finds customer satisfaction is 26 percent higher when mortgages are originated and serviced by the same company. Continue reading

Survey: Mortgage refi crush exposed dangers of digital-heavy approach

Digital self-service combined with live personal service is key to retaining younger mortgage customers, J.D. Power concluded, with faster approval times demonstrating that the application and approval process “still requires some level of human intera… Continue reading