Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading
Every real estate agent knows listings are gold; they also know they can be hard to come by. Successful, busy agents don’t like to be bothered with tasks not directly related to grooming prospects and serving clients, in particular cold-calling. Continue reading
News Corp., owner of realtor.com, announced the $210 million acquisition of lead qualification service Opcity. With this acquisition, realtor.com dives deeper into the lead conversion funnel in a major way. Continue reading