Dear Marketing Mastermind: Should I use exclamation points in my marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: listing marketing. Want to reach out to local homeowners and then effectively list the… Continue reading

Lesson Learned: Don’t be afraid to be different

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, founder and CEO of Global Property Systems (GPS) Vanessa Saunders. Continue reading

Miami’s most expensive home sells for $50M

The most expensive home in Miami sold for $50 million this week, shattering records in the city. The home boasts more than 20,000 feet and views of the bay. Continue reading

You’ll need to go 26 feet down for this underground mansion

A subterranean house, built by Avon executive Girard Henderson in the 1970s, has recently returned to the market with an astonishing $18 million price tag. Continue reading

How to foster and benefit from diversity in real estate

A quarter of those rookie Realtors identify as minorities. And given the increasingly diverse makeup of the home buying public, it’s more timely than ever for real estate agents to consider how to foster diversity in their ranks as well as how best to … Continue reading

Gen Z should start saving now to afford a home by 2031

The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they’re 30. Continue reading