Looking for listings? How to build a real estate farm step-by-step

With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it’s been a while since you have, these steps will help you create and grow a thriving geographic real estate farm. Continue reading

‘Be Harry and Meghan’s neighbor’: Montecito’s royal marketing spin

While some agents are milking Montecito’s connection to the Duke and Duchess of Sussex, others are treading carefully with a buyer pool unfazed by celebrity and looking for privacy. Continue reading

Woolworth Building penthouse returns to market at major discount

The Woolworth Building penthouse, available for sale since 2014 and marketed since 2017, has returned to the market with a $31 million discount. Continue reading

The Real Word: Could independent contractor status die?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the status of real estate agents as independent contractors, how to generate more listings and who’… Continue reading

In-N-Out Burger heiress wants $16.8M for swanky LA mansion

Lynsi Snyder, the heiress of the iconic West Coast In-N-Out burger chain has slashed the price for her Bradbury Estates mansion to $16.8 million. Continue reading

A look inside the most expensive home for sale in Texas

Living up to old adage of everything’s bigger in Texas, a $34.5 million, 17,405-square-foot mansion in Houston has become the most expensive single-family home for sale in the Lone Star State. Continue reading

A ‘not haunted’ house is trending on Twitter

A listing with a sign specifying that a house is definitely, positively “not haunted” is going viral on Twitter after a local resident captured it. Continue reading

Demand to rent a floating mansion in Miami is off the charts

The owners of a luxury mansion floating off the coast of Miami’s Palm Island took it off VRBO after people looking to rent it overwhelmed their listing. Continue reading

Tom Cruise lists his adventure-primed Telluride estate for $39.5M

The secluded estate sits on 320 acres of land and is surrounded by a forest of aspens. Continue reading