Succeeding in luxury means consistently investing in yourself

When Branden Williams started out in real estate he had no money, a single suit, and no experience. But today, Williams and his wife Rayni work in the highly exclusive Trousdale Estates area of Beverly Hills. At Inman Luxury Connect Thursday the power … Continue reading

Succeeding in luxury means consistently investing in yourself

When Branden Williams started out in real estate he had no money, a single suit, and no experience. But today, Williams and his wife Rayni work in the highly exclusive Trousdale Estates area of Beverly Hills. At Inman Luxury Connect Thursday the power … Continue reading

Young, new money buyers find agents on blogs and Yelp

Younger buyers who have made fortunes in technology have wrought a complete “180 on the infrastructure of what our business is made up,” Compass agent and Listing Impossible star Aaron Kirman argued during Inman Luxury Connect. Continue reading

Auctions are the luxury agent’s secret weapon

Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that’s especially good for challenging listings. Continue reading

Real estate big wigs don’t want to be ‘treated like children’ by MLSs

Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings. Continue reading

Genuine communication is the anecdote to iBuying

The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it’s up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying. Continue reading

How to build a track record by knocking on doors

When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Video marketing, staging matter more than ever for luxury listings

At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading

Agents should strive for authenticity in social media

“It’s really important to present yourself and your personality,” Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. “They can tell if it’s authentic.” Continue reading