Trying to level up in luxury? Lead with something clients can’t Google

At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading

4 unconventional marketing tactics that really work

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading

5 unique marketing features that luxury brands nail

Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Continue reading

8 fresh luxury real estate marketing strategies clients want to see

One way to ensure a smooth high-end transaction is to invest in solid marketing and seize all available opportunities. Here are eight examples of luxury marketing opportunities you can’t afford to miss.  Continue reading