Tag Archives: luxury real estate

To get rich in real estate, you have to understand 1 simple reality

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Most salary surveys will tell you that the average salary for a real estate agent in the U.S. is just $40,000 a year. Continue reading →

4 unconventional marketing tactics that really work

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Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading →

Use virtual real estate to connect with buyers just about anywhere

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The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading →

Next big luxury design trend? Think dinosaur fossils

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Homeowners are showing interest in dinosaur fossils as one-of-a-kind fixtures sure to spark interest and envy or as part of their mission to establish private museums. Continue reading →

3 things I learned from selling trophy properties

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Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading →

Luxury writer on landing a high-end client: ‘Loose lips sink bricks’

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Journalist, author and globetrotter Mark Ellwood wants to remind agents that they’re working for luxury clients — but that doesn’t mean they need to be part of their world.
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Use public relations to tell your property’s story

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Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading →

Stephanie Anton reveals where luxury marketing is headed

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The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect in Beverly Hills next month. Continue reading →

‘Money whisperer’ of NBA stars talks luxury market

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Joe McLean is a managing partner at San Ramon, California-based Intersect Capital, a family planning and investment office for high-net-worth individuals. Continue reading →

‘Ri-dam-diculous’: Compass agents’ Harlem ad prompts blowback

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A tweet featuring The Couzens Team’s sign in Harlem drew 9,000 retweets, 37,800 “likes” and hundreds of accusations of gentrification. Continue reading →