Tag Archives: luxury

To get rich in real estate, you have to understand 1 simple reality

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Most salary surveys will tell you that the average salary for a real estate agent in the U.S. is just $40,000 a year. Continue reading →

How to build a track record by knocking on doors

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When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn’t have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here’s how that lead to success. Continue reading →

The luxury market ‘is doing just fine’ — even amid shrinkage

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Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Continue reading →

Luxury agents need to be ‘smarter than the internet’

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Brad Inman argued Wednesday morning at Luxury Connect that the real estate market today is dominated by change and that agents need to be smarter to thrive. Continue reading →

The Essential Guide to luxury marketing

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The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes. Continue reading →

Lesson Learned: Honesty is everything

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading →

How to target market luxury clients on LinkedIn

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So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading →

Agent behind Playboy mansion sale doesn’t fear a recession

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Gary Gold talked to Inman about how to “coach” high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients. Continue reading →

The psychology behind pricing a home in the luxury sphere

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Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading →