6 intelligent tech tools every agent-landlord can leverage

Being both a real estate agent and a landlord can feel like running two businesses at once. Ryan Barone examines the rise of intelligent rental management tools. Continue reading

The data-smart way to find your ideal real estate clients

Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways. Continue reading

4 ways to turn your website into a lead generation machine

When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o… Continue reading

Why brokerages must own their data

When you think “data,” you probably think property (or listing) data. And that’s not entirely wrong, but it’s far from right. There are actually three main data pillars for a broker: property data, but also brokerage data and consumer data. Continue reading