Want to accelerate your business recovery? Specialize now

When the market rebounds — and it will — owning a niche or specialization will be essential in helping agents revive their businesses all the more quickly. Agents should be preparing for that bounce back today. Continue reading

How to create a Matterport virtual video sizzle reel in 5 steps

Leverage your 3D Matterport Tour with these five simple steps to create a compelling “virtual video sizzle reel” that captures attention and shows your current and prospective clients that you’re adapting to today’s fluid market environment.  Continue reading

The Real Word: The 10 cities best prepared for a downturn

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, as coronavirus and its economic consequences make their way toward middle America, they’ll look at which cities are best positioned for re… Continue reading

16 soft prospecting ideas for your team

Here is a quick list of things teams can do to still have a presence online but not come across overly salesy during this time of uncertainty. Continue reading

BoxBrownie releases native 360-degree tour platform

The award-winning image editing and marketing company has grown rapidly by editing others’ work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours. Continue reading

New HomeSpotter ad product pushes virtual tour events

As part of proptech’s collective push into virtual business, digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours. Continue reading

How to build your pipeline through social media advertising

With the right strategy in place, social media is a powerful marketing tool for your business. Here’s how to build a social media marketing funnel to continually develop meaningful connections and find leads. Continue reading

5 ways to engage your community on Instagram

Social media can come in handy during times like this, especially when used correctly. By posting fun, engaging content and daily motivation, you can spread positivity while boosting your business. Continue reading

How to be the expert your clients need right now

With a sea of agents conducting business online, how can you stand out from the crowd? Rise above fear, build community, and be the leader your clients need. Here’s how. Continue reading

5 rules for content creation during coronavirus

Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading