Tag Archives: marketing

3 marketing trends you should lock down in 2020

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Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick off Inman Connect New York on Tuesday and discuss the top marketing trends, visions and tips for agents. Continue reading →

4 agent must-haves to win luxury listings

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Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading →

The 3 universal truths of real estate marketing

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With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading →

Affordable, agent-developed Zephyr Leads is one to watch

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A Seattle agent, tired of mainstream options, spent two years developing a software solution to help agents generate leads, manage contacts and market listings. And it has the potential to be a worthy competitor in its category. Continue reading →

Take stock before you knock: 4 tips for solid prospecting

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It can be daunting to step up to a stranger’s door and start a (sometimes unwelcome) conversation. However, armed with the right tools and strategies, you’ll make the most of your jaunt around the neighborhood.  Continue reading →

11 ways to avoid referral roulette

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Agent referrals can be incredibly helpful for both those on the giving and the receiving ends, but they need to be handled with care. Here are 11 ways to avoid a referral gone wrong. Continue reading →

The all-in-one solution vs. best-in-class: A head-to-head comparison

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading →

3 tips to create email marketing your clients will actually read

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Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading →