Put your Instagram content to work! 3 steps for growing your audience

Don’t have time to create new content for every platform? Check out these three tips from Instagram expert Michelle Berman Mikel on how you can repurpose content you post on Instagram and use it for your email list.
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Work smarter! 5 rules for repurposing real estate content

Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss a message. Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices, lays out five rules to help make repur… Continue reading

8 challenges agents should be ready for when selling a luxury penthouse

From dealing with co-op boards to undoing prior upgrades that weren’t up to code, these are the unique challenges luxury agents said can come up with a penthouse transaction. Continue reading

7 social media tips every agent should live by

Social media allows you to find your ideal clients by attracting them rather than chasing them, deepen existing relationships and make new ones. Here are the seven best social media tips Jimmy Burgess has ever heard and how you can apply them to grow y… Continue reading

Collabra debuts market analytics and video tool, Market Spotlight

The tool, which is part of Collabra’s RElumio digital marketing platform, is designed to incorporate market data into listing videos with minimal effort — an industry 1st, the company says. Continue reading

500+ content ideas for your real estate business

To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred… Continue reading

Nester unites nerds and contractors, lifts curtain on housing costs

Nester’s model is yet another great example of how real estate market and consumer services data can coalesce to improve how homebuyers and homesellers respond to the market. Continue reading

BidMyListing secures $15M in additional funding, $20M to date

The company provides a conduit for real estate agents to bid money upfront for the opportunity to list properties. Funds provided will go to general growth initiatives, according to a statement. Continue reading

6 steps for making your real estate brand pop in a crowded market

Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading

What not to write: What the latest YouTube scandal can teach you about damage control

When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading