Tag Archives: marketing

Newbie agent goes viral with parody of Garth Brooks song

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Chicago-based eXp agent Sean Cochran‘s real estate parody of “Friends in Low Places” garnered more than 575,000 views in one month. Continue reading →

Peer Reputation: More than another rank-and-refer platform?

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Peer Reputation helps agents connect, rank and refer one another to leverage relationships. But is its true potential in peer-to-peer referrals, or could recruiting be a better use? Continue reading →

Never underestimate the value of your knowledge about housing

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Before learning about the local restaurants and parks, consider becoming an expert on the housing stock in the neighborhood. Commit important numbers to memory, and beat your competition. Continue reading →

WATCH: How indie brokers are using iBuyers to compete

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More and more so-called iBuyers are popping up everywhere. Even some independent brokerages are getting in on the game. Find out how two brokers are incorporating iBuyers into their businesses straight from the Inman Connect Las Vegas stage. Continue reading →

WATCH: What’s the key to nailing your listing presentations?

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Hint: These Inman Connect Las Vegas panelists said cyberstalking and cultivating an online footprint are pro moves agents should employ. Continue reading →

Dear Marketing Mastermind: How do I balance privacy and social media marketing?

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In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: privacy matters. Where is the line between maintaining your privacy while also keeping an authe… Continue reading →

Animated Kingston Lane CEO Sharran Srivatsaa introduces ‘The Machine’

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Kingston Lane’s The Machine is a new marketing automation platform for agents to win more appointments. Continue reading →

Ben Kinney’s Brivity now part of Keller Cloud Innovator Program

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Real estate software solution Brivity announced Monday it is now a Keller Cloud Innovation Partner. The platform, a product of Keller Williams mega-agent Ben Kinney, now integrates with KW Command, and its mobile app is the exclusive provider of custom… Continue reading →

WATCH: How to create a flash briefing and extend your reach

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Smart speakers and voice search are exploding in popularity. Here’s how you can make the most of this surging interest straight from the Inman Connect Las Vegas stage. Continue reading →

AgentNEO rolls out Alexa Skills for brokerages

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AgentNEO has launched a brokerage-level account for major brands to create Alexa Skills for consumers to search for listings or ask about home valuations. Continue reading →