Chime ‘DAREs’ agents to try its new Facebook ad creation tool

It’s designed to streamline the process of creating Facebook ads and capturing leads for Realtors, so they can tap the social media network for business without spending much time on it, generating Facebook ads for an agent’s listings sourced from the … Continue reading

How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail … Continue reading

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, c… Continue reading

Say hello to Property Portfolio

Every Tuesday, Property Portfolio brings readers a mix of the latest news and information on the growing investment property market, as well as the most important industry trends and new developments, the powerful new technologies and tools reshaping h… Continue reading

Climb Real Estate adds automated marketing from Imprev

Climb Real Estate, a full-service brokerage based in the Bay Area, is partnering with Imprev to give its agents access to automated marketing services. Continue reading

Ikea rebuilds rooms from Friends, Simpsons and Stranger Things

A new Ikea campaign in the United Arab Emirates recreates the living rooms of three iconic TV shows with furniture that can be bought in its stores. Continue reading

5 local ways to compete with big tech

No matter what digital tools you use, you’re probably not keeping up with the big-boy-backed tech. But there are some things that we “smaller guys” on the ground can do that these major players can’t. It’s time to focus on community building. Here’s ho… Continue reading

5 outdated seller beliefs agents should debunk

Any seller who has not sold a home in the past five years is in for a shock: Everything they thought they knew about selling a home has changed. Sellers who do not understand the new rules of engagement can easily make costly mistakes and jeopardize th… Continue reading

Don’t ghost your clients: 8 inexpensive ways to keep in touch

Clients are the No. 1 source for referrals — especially past clients. They’re in a position to refer business to you because they’ve had first-hand experience with your service. Here’s how to stay on your clients’ minds after the deal is over. Continue reading