Tag Archives: marketing

4 terrible ways to get ‘likes’ on social media

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Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading →

Berkshire Hathaway HomeServices teams up with Adwerx for online marketing

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Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites. Continue reading →

Success stories from Startup Alley: BoxBrownie

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Inman Connect is the real estate industry event that launches real estate companies. Through Startup Alley, a dedicated sponsorship opportunity available to the hottest new companies to enter real estate tech, emerging companies have the opportunity to… Continue reading →

5 tips for taking your up-and-coming listing from ‘for sale’ to ‘sold’

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As the listing agent of a property in an up-and-coming neighborhood, you have so much opportunity to capitalize on a trending location. Here are five tips for moving your listing by tapping into what the buyer is looking for. Continue reading →

Do your clients tell their friends about you?

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Ideally, your clients should think of you in the same way they think of their regular service providers like their hair stylists, accountants and dentists. Everyone needs a great agent. Here’s what you need to do to shift that mindset in your clients. Continue reading →

4 fears agents need to embrace to truly connect with their audience

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Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading →

11 Ways to Outsmart Marketers at Their Pricing Games

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Whether you call it dynamic pricing, surge pricing, demand pricing or time-based pricing, marketers’ maddening practice of changing prices according to demand and supply is here to stay. Long practiced in the travel and hospitality industries, this sys… Continue reading →

AskAvenue’s chatbot qualifies leads faster without replacing you

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AskAvenue won Realogy’s FWD Innovation Summit award in 2015 and continues to evolve with its latest chatbot lead generation tool for real estate agents. Continue reading →