Luxury sellers won’t budge on price? Share these facts

If a luxury home sits on the market longer than average, the result will be a lower sale price, and other costs will add up quick. Here’s how to explain the true cost to your high-end clients. Continue reading

Agent sues Move and NAR for ‘harassing’ texts

A South Florida real estate agent is suing the National Association of Realtors and News Corp. subsidiary Move Inc. for sending her unsolicited text messages through realtor.com after she opted out of receiving the alerts. Continue reading

Adwerx says it can still target Facebook users who are ‘likely to move’

Despite changes to Facebook’s advertising policies, real estate technology company Adwerx is ensuring its clients they’ll still be able to target, “likely to move” Facebook users, through a new partnership with the social media giant. Continue reading

How to be on point with your luxury client experience

The key to giving luxury clientele what they want is knowing what they are looking for in a real estate agent as well as getting ahead of their expectations. Here’s what you should know. Continue reading

Need to make more cash in real estate? Try these tips

What should you do when you can’t pay your bills on your real estate income alone? How do you keep your businesses afloat? Think about these options. Continue reading

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading