In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: listing marketing. Want to reach out to local homeowners and then effectively list the… Continue reading
Gary Vaynerchuk repeatedly criticized the idea of home ownership and said buying a house is a bad use of capital during a new interview. Continue reading
How do you compete against what seems to consumers like a better deal? Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service. Here’s how to do that. Continue reading
The week’s top real estate industry stories plus top Inman Connect New York talks. Continue reading
Watch as Ryan Serhant, of “Million Dollar Listing New York” fame, gives the Inman Connect New York audience the low-down on how to survive — and thrive — by going back to some of the basics he used as an actor-turned-agent at the beginning of his caree… Continue reading
The comparative market analysis (CMA) is one of the quintessential tools in an agent’s advertising tool box — it’s practically the entire reason homeowners even let us walk through their front doors. Here are four steps for creating a CMA for the moder… Continue reading
This marketing platform solicits transaction reviews from clients to boost SEO, learn more about customers and advance marketing efforts. Continue reading
As a listing agent, you’ve probably had that listing that seemed great but then just wouldn’t sell. Here are nine things you can do in that situation — other than lower the price — to bring that listing back to life. Continue reading
Instead of wasting money on low-quality leads, get the attention of your market’s most motivated buyers and sellers by running ads on social media. That’s exactly what Krista Mashore does, and she sold over 150 homes last year with a 65 percent profit … Continue reading
Real estate public relations startup Lion & Orb is teaming up with real estate marketing firm Luxury Presence to give clients an even stronger digital presence. Continue reading