Cloud CMA’s iBuyer feature has legs

W&R Studios now seeks to patent iBuyer Connect and make it available to Cloud CMA users across the country, potentially helping further integrate real estate agents into the growing iBuyer ecosystem. Continue reading

Is your email rubbing clients the wrong way?

A funky email address like NoTanLines@swimnaked.com might be OK for personal use, but do you really want customers to see that? Probably not, but many real estate agents use their personal email addresses when communicating with consumers, and it’s lik… Continue reading

Barking up the right tree: How dogs can give your marketing a boost

Charles Hardy, an experienced, passionate dog-lover and founder of a website that helps dog-lovers care for their companions — shares his expertise on understanding the needs of pet owners as well as useful tips for getting ahead of this under-tapped m… Continue reading

The challenge of marketing one-of-a-kind properties

Every property is unique, but some have features that really make them stand out. A unique property might be in a remote area, perhaps it has a rare amenity, or it comes with an ultra-high-end price point. Continue reading

Realtors shouldn’t waste time publishing their own blogs: Elm Street CEO

Real software company Elm Street Technology (EST) continued its rapid expansion this month with the acquisition of marketing automation startup eMerge and the launch of a new full-service marketing agency called “3sixtyfive.” Continue reading

5 tips for giving smaller spaces bigger buying potential

With millennials having children at the slowest rate in American history and many empty nesters looking for a post-retirement space that meets their needs, the market is ripe for people looking for smaller dwellings. Continue reading

5 Halloween marketing tricks that’ll treat you to loads of referrals

By taking advantage of the Halloween festivities, you’ll be able to tap into the fun and get a little word-of-mouth marketing going before everyone is consumed with the holiday season. Here are five hacks that’ll get your real estate business some buzz… Continue reading