For Veronica Figueroa, a broker and owner of RE/MAX Innovation in central Florida, a buyer’s market will require agents to connect on a more human level. And she too saw digital advertising as a place to spend money making that happen. Continue reading
This winter, Zillow will allow users of visual content marketing network Urbanimmersive to directly upload their photography to the listing giant’s database. Continue reading
The week’s top real estate industry stories, plus practical advice to use this weekend. Continue reading
Many agents drive themselves nuts trying to sync flashy new tools into their marketing plan. Boiling it down to the necessities greatly helps when it comes to automation and digital marketing. Here are five tools that’ll help you rake in the leads next… Continue reading
As the market shifts thanks to rising inventory and slower price growth, do real estate agents need to change their approach at all? When it comes to marketing listings and finding buyers, agents find their approach is pretty much status quo, with a fe… Continue reading
The ads appear in two places for realtor.com users: co-mingled with listings in search results pages on realtor.com’s website and mobile app and in those same realtor.com visitors’ Facebook News Feeds. Continue reading
Ranking well in search can be a game changer for your real estate business. By showing up for valuable search queries, you can get free organic traffic, which can ultimately lead to more clients. Continue reading
While ‘Coming Soon’ pre-market listings will likely remain useful for luxury properties and as a tool to test price points, there will be fewer of them all-around, Realtors tell Inman Continue reading
Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading
Combine these two facts — anything posted on the world wide web is permanent, and the web has massive reach — and you have a recipe for both good and potential disaster. Continue reading