Opendoor vs. Zillow: Pricing is a ‘competitive advantage for iBuyers’

A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There’s an understated elegance in the detail; it’s not just buying low and selling high. But what makes for a successful pricing operation? Continue reading

Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble

Zillow started 2021 ascendant but finished by bowing out of iBuying. The coming year will test the portal’s ability to pivot. Continue reading

Redfin in 2022: Does slow and steady ultimately win the race?

Redfin is an iBuyer, a brokerage and a portal. But the company is also known for taking a more conservative approach to growth than some rivals. Continue reading

Opendoor in 2022: As the king of the iBuyers grows, so does its risk

Opendoor faces an array of challenges from other companies and sectors as it aims to hold its position as the biggest and most successful iBuyer in the world. Continue reading

2022 will be pivotal for Offerpad as it competes for the iBuyer crown

With the implosion of Zillow Offers in October, all eyes will be on Opendoor and Offerpad as they duke it out for iBuyer marketshare in 2022. Here are the biggest challenges Offerpad faces next year. Continue reading

Zillow Offers’ demise ‘attributable to internal factors,’ report claims

Zavvie has found that both iBuyers and power buyers are seeing explosive growth — suggesting Zillow’s recent moves don’t reflect weakness in the iBuying concept. Continue reading

Power Buyers: What to know about real estate’s buzziest new buyer tools

The innovation wave has hit the buy-side, with so-called Power Buyers emerging as this year’s buzziest business model. Here’s everything you need to know to power up your clients’ purchasing prowess. Continue reading

‘Success fees’ are coming to portals. Are you ready?

Real estate portals around the world are making huge bets on next-generation lead generation tools that target buyers and sellers and include lead qualification standards and commission sharing, otherwise known as success fees. Continue reading

‘IBuyers have never been bigger’: Mike DelPrete

The situation will certainly change with Zillow exiting the market and seasonality kicking in during Q4 2021. But for the time being, iBuyers have never been bigger, and Opendoor is now left as the undisputed category leader. Continue reading

Zillow Offers is dead. But Zillow (and iBuying) is here to stay

At Connect Now on Tuesday, real estate analyst Mike DelPrete shared with Brad Inman where Zillow went wrong with Zillow Offers and what “Zillow 3.0” could look like. Continue reading