Possibility, probability and paradox after NAR’s settlement: DelPrete

Getting distracted by remote possibilities in the face of uncertainty keeps you from focusing on the facts, writes Mike DelPrete. Continue reading

DelPrete: Here’s what’s driving agent migration patterns now

As the industry continues to shift gears, Mike DelPrete writes, agents are looking for greener pastures by moving to younger, more agile brokerages that offer new opportunities. Continue reading

CoStar to spend a billion dollars on marketing in fight for portal crown

The company plans to advertise during the Super Bowl and other major cultural events in what it describes as the “biggest marketing campaign in real estate history.” Continue reading

DelPrete: Unprofitability raises questions about Redfin’s viability

According to Mike DelPrete, high debt, low cash and a lack of profitability in its business model call into question Redfin’s current trajectory and its plans for the future. Continue reading

The agent migration from legacy brokerages continues

As we approach the final weeks of 2023, agents are continuing to migrate from legacy brands to low-fee, cloud-based brokerages. Mike DelPrete looks at the numbers and trends. Continue reading

DelPrete: How Zillow pressures its agent partners to plug mortgages

Zillow is shoring up its Home Loans business by ratcheting up pressure on Flex agents, who refer clients to the mortgage arm or risk losing future leads, tech advisor Mike DelPrete writes. Continue reading