4 common buyer objections and how to resolve them

When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward. Continue reading

Watch your back. Don’t sleep on these new agent safety hacks

From client screening to cybersecurity and more, it’s essential for you to take care of yourself and stay safe in today’s world. Security expert Tracey Hawkins offers a range of strategies to improve your odds. Continue reading

ERA president offers 5 tips for brand new real estate agents

ERA’s Alex Vidal offers words of wisdom and advice for real estate agents launching their careers in the uncertain 2024 market. Continue reading

Stop selling simply bricks and mortar. You’re selling a lifestyle

Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. It’s about painting a picture where work-life balance, leisure and personal growth coexist. Continue reading

The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

7 new real estate books that should be on your reading list

Whether looking for advice as a new agent, as a real estate investor, or as a seasoned agent, these seven new releases by established industry names can offer a lending hand when it comes to pushing your business to the next level. Continue reading

Collaboration isn’t a buzzword. It’s a strategic imperative

Is the path to prosperity in real estate paved by fierce competition, or does the real power lie in collaborative endeavors? Coaches Emily Bossert and Melanie Klein share how teamwork can create optimal outcomes. Continue reading

11 things I wish they taught agents in real estate school

Building a real estate business is about more than memorizing lists of terms and laws, Jimmy Burgess writes. Find out what it takes to launch smarter. Continue reading