Santiago Arana realizes that real estate is all about playing the long game. And even if it seems like no clients are transacting, it is important to stay visible and top-of-mind. Continue reading
Coach agents on how to shift from “turn-and-burn” tactics to intentional nurturing, smarter messaging and pricing that reflects today’s market realities. Continue reading
Agents who wait for listings to fall in their lap are going to starve, Verl Workman writes. Agents who execute? They’ll own their markets. Continue reading
Ralph Lauren Christmas has taken over TikTok, with the brand’s former designers explaining how to recreate the magic of its retail decor. Here’s how real estate agents can use it in their next listing. Continue reading
For marketers and creators, the challenge ahead isn’t just keeping up with new tools; it’s learning how to build trust in a digital world where anything can be faked. Continue reading
At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading
Understand that the home may not always look perfect, Cara Ameer writes, and you will have to roll with the punches as they come during the showing and sales process. Continue reading
As Back to Basics Month comes to a close, Inman’s Service Editor Dani Vanderboegh rounds up the top 10 most-read advice articles — written by contributors, chosen by readers. Continue reading
Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology. Continue reading
For real estate agents, it’s essential to be prepared to protect and defend yourself and your client’s property and data, Erica Ramus writes. Continue reading